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Client
Howeasy
My role
Graphic Design
Prints
Summary
I designed a 3 x 2.44 x 1.2m panel for an office expo exhibition held at Marina Bay Convention Centre 2019.
PROblem statement
Research Methods
Persona | Target Audience
A 3-day exhibition office expo means that the project schedule was very tight. A pre-planning was done a week prior, and in that week where prints and setting up the panels was done. The expo was to attract end-user and thus, aesthetics and functional panels needed to be considered.
User Journey
Research Study And Moodboard
4-piece per panel
Project Goals
Provide a 3D mockup using Sketch-up for visual
Ensuring precise dimension for each part of the print, to make one piece as a whole
Provided user-journey from one panel to another panel. Ensuring which product needs to be viewed first
Liaise with suppliers and vendors for prints
The 3D Mockup
reflection
For this project, timeline is very important - To adapt and to work around with the schedule. It was a great experience to understand the capability being produced for such event, and able to replicate such enthusiasm for any upcoming exhibition.
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