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Client
Kanjo SG
My role
Branding & Identity
Prototyping & Testing
Visual Edit
Summary
I provided marketing collaterals such as digital graphics, commercial video with visual elements for the entire 6-month project.
PROblem statement
Kanjo Events was collective component to host party events across 2 - 3 night clubs in Singapore. Comprises a team of PR and a DJ that has the knowledge in the night-life industry, the team needed someone to provide all 2D graphical and provide a commercial video for marketing use.
Research Methods
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Persona | Target Audience
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User Journey
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Research Study And Moodboard
Sample of Monthly Poster
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Project Goals
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Provide digital graphic collaterals that attract a wide group of persona
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Themes play an important role for this project. Thus, design has to be in accordance to the specific theme
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Understanding UX even if it's only graphic design. Understand the user's interest as an ideation for the collateral.
Sample of per event ads
Blends in UX by Dress code
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There's themes every month, and in every theme, there was a dress code. The design has to be in accordance to the theme given, and learn the type of audience that will attend, so to attract these specific people to come for the event
Next project
Ceremony Pamphlet

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