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PROblem statement
Design Process
Research Methods
Persona | Target Audience
Apex Media is branched out under the Apex Production. Coming from an AV industry, Apex Media aims to provide web development, digital marketing and media design services. Therefore, a brand new digital platform should encourage users to understand what Apex Media is about, as compared to Apex Production.
Collective Feedbacks From Prototype Testing
User Journey
Research Study And Moodboard
User Perspective
Understanding catered demographics that will be utilising the platform
Technical Perspective
Mapping required to visualise user journey from browsing products, adding to cart, purchasing and receiving invoices upon checkout.
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Design Perspective
Product categorisation, filtering and layout will be studied.
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The Logo
The logo was designed to resemble the vision of Nak Belanja. Nak Belanja was organised to maximise efficiency between consumers and vendors. Parts of the logo that identifies as shopping bad and cart represents the trade between these parties. 2 HEX codes from the family of green and red respectively were chosen to identify the food and business industry. The colour group, red was chosen to identify attention and spark an appetite for consumers. It has to be complementary with the colour group, green for complementary purposes in the colour harmony standard. The colour group, green is also identified as healthy which is another objective of Nak Belanja.
Favicon
Webclip
Style Guide
Project Goals
Develop logo for Apex Media to align with business objective and its strategy.
Product a seamless user journey from landing page, view portfolios
Develop high fidelity wireframe and product all design assets.
To work closely with developer using Webflow and optimises assets for all type of platforms.
Selected design assets
Wireframing
Feedback from survey
Testing was made internally in the team. These are the future issues that may surface;
1. Incorporating animations may slow down the page speed.
2. The internal team wants to have stock images to make the website lively.
3. Lack of contents at the home page may affect SEO ranking.
Is the problem solved?
Did I Solve it?
Apex Media main intention is to produce solutions for SME. By having a definitive platform, it aims to encourage and educate clients with an easy to use interface and reduce the time to navigate.
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reflection
Web maintenance should be discussed by the internal team, not only in terms of design assets or practicality, but also functionality and contents. An issue we found is that the website is not appearing on Google. Multiple encounters from updating meta description, keyword placements and using Google Analytics platform to identify competitors SEO so that Apex Media is able to rank on Google.
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