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Client
Apex Media
My role
Logo Design
Web Design
UI for web and mobile
Summary
I created a high fidelity wireframe and produced all design asss
events-01.png
PROblem statement
Design Process
Since Apex Media has a brand new website outlook, Apexhibitors, or Apex Production, aims to incorporate both businesses together. This project s to align the logo design, revampin the entire website and turning it into a corporate style related to AV industry.
Research Methods
User Perspective
The client profile is mostly interested in events. The appealing measures of the platform should suit suitable demographics.
 
Technical Perspective
A directive Call To Action element should be visible and apply to all pages.
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Design Perspective
As compared to Apex Media, Apex Production should display events-related visuals.
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Webportfolio_Icons-01.png
Webportfolio_Icons-03.png
Persona | Target Audience
Webportfolio_Icons-02.png
Collective Feedbacks From Prototype Testing
User Journey
Webportfolio_Icons-04.png
Research Study And Moodboard
The Logo
Apexhibitor already has an existing logo with a prepared style guide. The revamped in logo is to incorporate the similar elements as to Apex Media.
apex-production-logo-05.png
favicon-04.png
Favicon
Webclip-04.png
Webclip
Project Goals
Webportfolio_Icons1-05.png
Align logo to Apex Media.
Webportfolio_Icons2-05.png
Design Assets for all services.
Webportfolio_Icons3-05.png
Study existing clientele profile before design placements.
Selected design assets
Lighting (2).png
backline Icon.png
Staging (2).png
Visual (2).png
Audio (2).png
Media Production (2).png
Wireframing
home-Apex.jpg
Feedback from survey
Testing was made internally in the team. These are the future issues that may surface;
 
1. Actual site should include a high-def images.
2. Contact us page should be created even if contact form can be found in each pages.
3. Placing keyword and contents for SEO purposes.
Final design
aboutus.png
Is the problem solved?
Did I Solve it?
As compared to the previous platform, Apex Production has a rebrand outlook, catering to corporate clients. The previous site has missing links and too much navigation. The updated site still has numerous pages, but it has been categorised for user experience and easy navigation.
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reflection
Real images and contents should be clarified and created prior to the revamp. Personally, I believe designers are not content writers. By having contents, we are able to visualise the look and feel of the platforms.
Next project
KANLAYA DESIGN
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