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Client
Ranypto
My role
UX Research
UI Design
Summary
A cardio-distance tracking platform that rewards users by converting calorie burned into tokens which can be traded with other cryptocurrencies in other exchanges.
Branding
Executive Summary
Ranypto is producing a sophisticated and algorithmic cardio-distance tracking platform which converts speed, distance, time and burnt calories into Ranypto (RPO) tokens. Ranypto encompasses the idea of technology and fitness combined, where the new era of fitness industry is rewarded with digital currencies. Thus, changing the perception of fitness and active lifestyle altogether.
Persona
From the research, we have identified the type of personas we want to target. These personas come from different background and different industries. However, one thing they have in common is the interest to both keep and active lifestyle and wanting to earn second income.
PROblem statement
By observing and analysing during the initial research phase, it is noted that most existing fitness tracking platforms does not have a reward system. There are also an interests from respondents to utilise fitness tracker platform that provides incentives. However, from the research itself, it is observed that most of the general public does not exercise as often and they also do not join fitness type of events.
"Jason works long hours as a QA Engineer who needs to keep an active lifestyle and earn a second income because his health is deteriorating as he is getting older and he needs assurance in terms of financial planning for retirement."
Scenario
Scenario derives from the process of design sprints that goes through a couple of solutions that best meets the needs of the user. In here, we are using one of the persona that fits describe on a particular scenario we are using.
User Journey
A user journey helps us to identify how user navigates and make decisions while utilising the platform. We are using Jason's scenario while he navigates through the Ranypto platform and analysing his accomplishments.
Key Players
Fitness Enthusiasts (Users)
Main target audience based on the personas created that will be utilising the platform
Web Panel Administator
Working personnel in charge of administrating the platform via the web admin dashboard to maintain the platform, update issues, fix enquiries and other administration works.
User Flow
Fitness Enthusiasts
Web Panel Administrator
Ranypto Main features
Selected Wireframe SAMPLEs
Milestones
Conclusion
Ranypto Technologies' MVP launch will help to identify and attract early adopters and traders, while validating the product's idea early during the development cycle. It also allows traders and investors to drive liquidity of the Ranypto Token, which helps Ranypto Technologies on improving towards feature update.
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