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Client
Coty For Marc Jacobs​
My role
UX Spatial Design
Summary
A 4-day campaign was set up at Changi Airport Terminal 3 Central Store to emphasize on Marc Jacobs Daze new collection.
3D Design
Graphic Design
PROblem statement
Marc Jacobs' new collection, Marc Jacobs Daze is to be displayed at Changi Airport Terminal 3 Central Store. The 4-day campaign was established to target consumers within the duty-free areas in Changi Airport. My role is to provide new structures and prints and oversees the entire campaign.
Project Goals
Research in user journey and traffic flow on-site, and understand layout concept
Execute campaign according to brand guidelines
Proposed numerous display sets to reiterate new collection and according to theme of the campaign
Revised layout and use for marketing collaterals.
Prints
To prepare high quality prints from logo, visuals and colour stickers
To ensure precise dimensions and follow visual ratio for prints.
Technical drawing
reflection
Working with a luxury brand has to deal with shorter deadlines. As the timeline of this project is about 2 weeks, from proposal, production and installation phase, the efficiency taken for this project has made me learned about the importance of deadline, thus keeping track of the project phase in order.
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