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Client
DD Lunch/Fruitsomania
My role
UX Research
UI Design
Summary
I worked through a comprehensive bulk food ordering platform which caters to corporates with massive amount of employees, yet allow flexibility for each employee to select their preferred food of the day.
Project Manage In Development
PROblem statement
An B2B application development project catering to corporates with huge amount of employees. These corporates such as construction, industrial, oil or gasses, or corporates with multiple offices. The goal is to allow their employees have the flexibility of choosing their own lunch via the platform itself, and will deliver in bulk based on the location. DD Lunch will also need to cater to massive amount of workers such as construction workers, with an alternative method of ordering which only 1 representative will order in bulk on behalf of all of the workers.
Design Process
User Perspective
Understand who is DD Lunch's current consumers as this project is catering to bulk orders.
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Technical Perspective
Needed to undergo logistics training to understand how bulk orders are currently being services with one delivery.
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Design Perspective
Bulk purchases is different than individual purchase. Therefore, 2 interfaces have to be similar, yet different functions to cater individual (single order) or corporate (bulk orders)
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Research Methods
Key Players
Collective Feedbacks From Prototype Testing
User Journey
Research Study And Moodboard
Key Players
Customers (Individual And Corporate)
Individual
This set of customers usually belongs to companies with multiple offices.
Corporate
Only 1 representative will be ordered in bulk on behalf of all employees
Couriers
Couriers and packers are set to regions and will deliver via route optimisation
Customer Team
Customer team will need to engage in invoicing and settling of payments to cloud kitchens or food vendors, or receive payments by customer (The corporate themselves).
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The TASK
The goal of this project is to research on key players, persona, research on the existing business services and their current logistics procedures on how they cater to their customers, and providing a wireframe for both user and admin panel.
The USER JOURNEY
DD Lunch Customer (USER) App
DD LUNCH In-house cloud kitchen and delivery packer
DD Lunch admin
Project Goals
Find out key players.
Provide a working prototype to showcase client and a the initial demo for the AR.
Craft out a journey map for each type of key players.
Work closely with developer especially with the integrated of AR in the E-Commerce application.
Produce a wireframe that is suitable for each of the players.
Selected Wireframe SAMPLEs
Is the problem solved?
Did I Solve it?
Trial run of the application caters to a construction company of about 500 workers. Although, the trial only open to corporate ordering (bulk), which means only one representative (Mostly the accounts) handled the bulk ordering, the ordering system ran smoothly.​
reflection
This was the most comprehensive platform that has ever been produced. A front-end user interface is being divided into two types of user, individual and corporate. This would mean there is a need to have 2 applications. Adding on, there is a need to have a courier application for the in-house logistics to handle delivery. Lastly, the admin panel exist to manage orders, handle weekly menu, customers and employees.
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